I’ve known Pronto for quite a bit now but we never got to work with each other yet. So I was very happy when I got the call that we could produce his next music video.
Working with an artist this big, always comes with a lot of responsibility. The image quality has to be on point and mostly the Artist already has a vision on how the video should look. So the difficulty is nailing both the story and the whole cinematography.
Given the location as well as some of the plot, this project was really about telling the story efficiently and of course covering all of the visuals in a very beautiful and creative way. Also the color grading was chosen by the artist to fit the mood as well as to stick out by an unconventional grade.
We shot the entire Video in one Day. It was a rather spontaneous project and considering the limited shooting time and few preparations, this project was a full success.
Date: January 18, 2019