The Project
In march AMAG hosted the Emotion Days, a multiple Day Event showcasing their product line of all the different car manufacturers. A very big event with various partners of different branches.
The goal was to capture as many different impressions, with the most important thing being the emotions. Of course there were a lot of different possibilities with all the attractions but for me as a photographer, the biggest challenge was to not be noticed by the people, as the emotional face expression often fades when confronted with a camera.
The Result
To show how diverse the event was, the photographs show different people of different ages doing different things. Seeing those photos not only indicates that this event is for the whole family but also doesn’t give away a certain place or location. So for AMAG it is very convenient to be able to promote future events even if they’re taking place somewhere else.
Project Info
This Project was a collaboration with Echowerk (Marketing Agency – www.echowerk.ch).
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